Social Media

Article

The Jewish Day School Social Media Academy is an intensive program designed to help Jewish Day Schools advance their strategic use of social media in areas such as communication, marketing, community building, alumni relations and development.  

The full Academy runs throughout the 2012-13 academic year, and includes live events, online training via webinar, and private coaching and consulting for each school. We've selected a cohort of 20 schools to matriculate through an intensive training, coaching and project-based curriculum during the 2012-13 academic year. 

Article

For the past two years, Darim Online has produced the Jewish Day School Social Media Academy to help schools advance their work in the connected age.  Through the Academy, schools learn about new tools and strategies for fund development, recruitment and alumni engagement in the social media age, and then put their new skills to work, and mature their internal operations.   Schools that have been accepted into the 2013-14 Academy participate in an intensive year of training, coaching and project-based learning, and are encouraged to share their learning and accomplishments with the field.   

Article

For the past two years, Darim Online has produced the Jewish Day School Social Media Academy to help schools advance their work in the connected age.  Through the Academy, schools learn about new tools and strategies for fund development, recruitment and alumni engagement in the social media age, and then put their new skills to work, and mature their internal operations.   Schools that have been accepted into the 2013-14 Academy participate in an intensive year of training, coaching and project-based learning, and are encouraged to share their learning and accomplishments with the field.   

Article

For the past two years, Darim Online has produced the Jewish Day School Social Media Academy to help schools advance their work in the connected age.  Through the Academy, schools learn about new tools and strategies for fund development, recruitment and alumni engagement in the social media age, and then put their new skills to work, and mature their internal operations.   Schools that have been accepted into the 2013-14 Academy participate in an intensive year of training, coaching and project-based learning, and are encouraged to share their learning and accomplishments with the field.   

Article

For the past two years, Darim Online has produced the Jewish Day School Social Media Academy to help schools advance their work in the connected age.  Through the Academy, schools learn about new tools and strategies for fund development, recruitment and alumni engagement in the social media age, and then put their new skills to work, and mature their internal operations.   Schools that have been accepted into the 2013-14 Academy participate in an intensive year of training, coaching and project-based learning, and are encouraged to share their learning and accomplishments with the field.   

Article

Some organizations jump into social media with great excitement. Others with great trepidation. What we know is that the rules of engagement in social media are in many ways fundamentally different than those of other communication tools we’ve used in the past.  A good social media policy provides clear guidelines as to how staff should represent themselves and the organization when posting and interacting with the community, freeing them up to think more strategically. A social media policy is also likely to help leadership feel more comfortable with the less formal nature of social media by letting them establish boundaries for its use.

Article

Some organizations jump into social media with great excitement. Others with great trepidation. What we know is that the rules of engagement in social media are in many ways fundamentally different than those of other communication tools we’ve used in the past.  A good social media policy provides clear guidelines as to how staff should represent themselves and the organization when posting and interacting with the community, freeing them up to think more strategically. A social media policy is also likely to help leadership feel more comfortable with the less formal nature of social media by letting them establish boundaries for its use.

Article

The Jewish Day School Social Media Academy is an intensive program designed to help Jewish Day Schools advance their strategic use of social media in areas such as communication, marketing, community building, alumni relations and development.  

The full Academy runs throughout the 2012-13 academic year, and includes live events, online training via webinar, and private coaching and consulting for each school. We've selected a cohort of 20 schools to matriculate through an intensive training, coaching and project-based curriculum during the 2012-13 academic year. 

Blog Post

As organizations invest in building online networks and deeper engagement with constituents, we constantly need to refocus on how that engagement leads to mission-centric action.  It’s not just enough to have eyeballs, or even likes.  What does it look like to design and implement an online strategy that has on the ground impact?  Specifically, how can your content jump offline?

Blog Post

When I started working as a Rabbi in 2009, there were a number of decisions that I had to make: Would I be Rabbi Danny or Rabbi Burkeman? Would I wear a suit every day? And would I set up a professional Facebook account?

According to Facebook guidelines, a person is only supposed to have one account; yet I was aware of a number of rabbinic colleagues who were maintaining a personal and professional account. After much deliberation, I decided that I would set up a second professional account. And so in the world of Facebook, I existed as two different people: Danny Burkeman and R Danny Burkeman.

Blog Post

As a rabbi and Jewish educational leader, I have used social media, including Facebook and Twitter, extensively. Sadly, in recent weeks there was an epidemic of the use of my social media in ways that I considered to be negative or insulting. We’re all had that happen:  someone posts an insult or an obscenity and we have to decide how to respond to the situation and to the individual.

Cleaning up my social media mess is becoming a bit like a mikvah immersion.  For a month, I am holding off my usual weekly routine of posting, and re-purifying and reclaiming my social media presence not only in reaction to a particular set of circumstances, but in a proactive way that will help me to lead that presence, both as an individual as well as professionally.

Blog Post

Cross-posted from Clips and Phrases

I was putting together a presentation for Jewish communal folks on developing an effective professional presence online, including some bits about the personal/professional continuum, some about reputation management, some about privacy vs. publicy, and other technical tips. Before I finished the presentation, I asked my network: What advice would you give? Here are their answers…

Rebecca: Creating separate lists for professional contacts and adjusting privacy settings accordingly.

Blog Post

Facebook is the 800 pound gorilla of social media - ignore it at your own risk. For most of us, at least SOME of our audience/community is active on Facebook, so it's important to be there, reach the right people, and be seen consistently. But recent changes to the way Facebook functions are making it harder for your fans to see your posts and engage with them. Putting a small budget towards Facebook advertising can help keep your engagement up. With that in mind, here's a short introduction to a quick, easy way to make sure your posts get seen by more of your people. Additional resources are posted below. Check it out, and let us know if you give it a try!

Blog Post

What are you thankful for this week? I'm thankful for this catchy Facebook post from Shannon Hall and her team at the Sarah & Irving Pitt Child Development Center of JCC Metro Detroit. With the discovery that the most popular posts on their page were the photo collages, and knowing that the children would be focused on giving thanks in celebration of the upcoming Thanksgiving (and Chanukah!) holidays, the team developed this creative idea.

Blog Post

After the intensity of the High Holy Days, Sukkot - to me, at least - is a welcome shift. I’ve always felt that Sukkot was a bizarre and wonderful holiday that really captures the essence of autumn; like beginning the day at night, there’s something kind of magical about beginning the year when the world seems to be going to sleep. It’s a beautiful stretch of days that are hard to let go of.

Blog Post

Instead of simply posting job openings, we use this space to highlight the great work happening at Hillels around the world, where students are engaged students in Jewish life, learning and Israel.  As a result of all this, hired, we have completely changed our outlook on how social media functions for our organization.

Blog Post

It's Elul and the High Holidays are just around the corner.  Now is the perfect time to get your Facebook Page 'Likeable!' How will you use it as an entry point for prospective members seeking to engage in the holiday season, and as a point of connection for current members?

 We've compiled 10 ideas to get the conversation going.  Feel free to add your ideas and your social media "New Year's Resolution" for deepening your community's engagement.

Blog Post

It's Elul and the High Holidays are just around the corner.  Now is the perfect time to get your Facebook Page 'Likeable!' How will you use it as an entry point for prospective members seeking to engage in the holiday season, and as a point of connection for current members?

 We've compiled 10 ideas to get the conversation going.  Feel free to add your ideas and your social media "New Year's Resolution" for deepening your community's engagement.

Blog Post

It's Elul and the High Holidays are just around the corner.  Now is the perfect time to get your Facebook Page 'Likeable!' How will you use it as an entry point for prospective members seeking to engage in the holiday season, and as a point of connection for current members?

 We've compiled 10 ideas to get the conversation going.  Feel free to add your ideas and your social media "New Year's Resolution" for deepening your community's engagement.

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